With a menu of deliverables including a revamped website, social media presence and eye-catching packaging, we set out to create a brand identity that would inspire an appetite for change.

Channelling inspiration from vibrant, American-style chicken shops whilst adding a modern and urban London twist – we infused Cluckin’ Bird’s identity with spirit and edge. Fun illustrations became the backbone of our approach, aligning the product’s laid-back yet personality-packed tone.

It takes a village.
Thanks to everyone involved in this project.


Jake – Creative Direction
Alisha – Graphic Design
Andy – Motion Design
Sam – Managing Director


Stefano Brizziorecchia – Illustration


Mustaf & Nizam – Cluckin’ Bird

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