Our Thoughts

5 Reasons your campaign isn’t hitting like it should

After launching our new website, we’re back with some fresh insights. In true Wildish & Co. style, here are a few things we’ve learned about campaign work, with 5 reasons why your campaign might not be hitting the mark.   You haven’t spent enough time getting to know your audience A crucial step often overlooked. … 5 Reasons your campaign isn’t hitting like it should

Why being offline is the latest status symbol

In a world where we have constant, unfiltered access to each other, being offline has become the latest status symbol. As our lives become increasingly digital, brands, especially in the tech world, are evolving—or, in some cases, reverting to earlier practices—in a positive way to embrace the value of being offline. This shift highlights a … Why being offline is the latest status symbol

Stop boring your customers, why the term B2B should be banned from design discussions.

Can we agree on something? Design is important. The way we make people feel is important. If you don’t agree with those statements, it’s probably best you stop reading any further. Second point… What is the difference between B2C customers and B2B customers (your customers)? Is it: a) Nothing. b) Nothing c) Nothing Yes, you are correct, it’s … Stop boring your customers, why the term B2B should be banned from design discussions.

Our top 5 campaign projects from 2021

It’s been another busy year for us at Wildish & Co. We’ve worked with some of our favourite brands, creating really fun and exciting campaigns that we’re super proud of. From luxury fragrances to dating sites, cookbook launches and our very own nutritional yeast company – we hope you’ll indulge us for a few minutes … Our top 5 campaign projects from 2021

23 Gifts We Think Are Cool This Christmas

This was supposed to be a list of vegan, ethical & sustainable brands for Christmas gift ideas. But it was too hard to do this well. So this is now a vegan, ethical, sustainable leaning list. That still works, right? The list is a melting pot of gifts for him, for her, for the kids and for … 23 Gifts We Think Are Cool This Christmas

The future of sustainable fashion: 5 trends to transform the clothing industry in 2022

With 300,000 tonnes of clothing heading to landfill every year in the UK, it’s no surprise the fashion industry comes under fire for its negative impact on the planet. For fashion lovers, it can be hard to know where to position our moral compasses – while fast-fashion brands are fanning the flames of over-consumerism, sustainable … The future of sustainable fashion: 5 trends to transform the clothing industry in 2022

Does your start-up business really need a marketing strategy?

We’ve already written about the importance of great branding for start-ups, but what about a solid marketing strategy? Is it really such an essential task when you’re busy building your business, or can it be shelved for a time when the company is more developed? Spoiler alert: we know that investing in your branding is just … Does your start-up business really need a marketing strategy?

Branding Case Study: BBC The Reality Tea Podcast

The BBC approached us to brand The Reality Tea Podcast. The Reality Tea is your weekly update on everything from the world of reality tv. We’ve used an aleatory visual technique to collage the graphic elements. Much like early nihilist punk iconography, and other 80s countercultures and even further back to the techniques used by David Bowie in … Branding Case Study: BBC The Reality Tea Podcast

Creative Inspiration Weekly – #5

A new year brings new creative inspiration, and the first few weeks of January has already provided some exciting design bits for us to feast our eyes on. Burger King If you haven’t been living under a rock for the past week or two, you would’ve seen Burger King’s huge rebrand last week. There are … Creative Inspiration Weekly – #5

Top 10 web design trends to look out for in 2022

Every year, since the dawn of the internet, we’ve seen new and exciting trends develop in the world of website design. 2022 is set to be no different, with some really interesting ideas emerging from the woodwork already. Whether it’s the website development itself, a few copywriting quirks, or some clever design tricks – we’re … Top 10 web design trends to look out for in 2022

Wildish & Co. Awarded Global Leader by Clutch

Wildish & Co. is proud to be named a Clutch Global Leader as one of the UK’s top 15 design agencies. Clutch is a ratings and reviews independent platform located in Washington, D.C. Its team members conduct phone interviews to gather information about client experience with various service providers. Clutch then compares the data and creates a … Wildish & Co. Awarded Global Leader by Clutch

Creative Inspiration Weekly – #6

Week ? of lockdown and it’s only getting longer. Let’s cheer you up with some beautiful design work we’ve spotted this week! Mosh In the fight to battle the stigmas surrounding men’s mental health, Mosh enlisted the guys at Universal Favourite in Sydney to rebrand their already successful online men’s health clinic. They’ve used a fun illustration style to … Creative Inspiration Weekly – #6

The future is virtual: how virtual reality and artificial intelligence can enhance your marketing

Having recently worked with some virtual reality experts on an exciting new website, it got us thinking about the future of business and marketing, and how the virtual revolution will impact it. Augmented reality, artificial intelligence and virtual reality are already finding their way into our everyday lives, with many of us welcoming Alexa as … The future is virtual: how virtual reality and artificial intelligence can enhance your marketing

How To Buy Branding

More and more we encounter clients that struggle to buy brand or creative services. For some reason, the typical buying thoughts go out the window when it comes to a creative agency, brand agency or similar. In a normal example — let’s say a restaurant, you buy a service or good from a brand. In … How To Buy Branding

8 reasons your company website needs a blog

You might be wondering whether running a blog is really necessary for your business. It’s just another thing to worry about, right? It takes time and effort to create content, and what do you actually get in return? Sure, having a blog is nice, and it probably has a few benefits, but do you really … 8 reasons your company website needs a blog

5 Things To Think About Before Rebranding

Re-brand is sometimes a bit of a mythical beast — the hope and expectations on it are huge, with a revolutionary change in business direction often banked on the creative work. It’s a science and an art, it’s fickle and it can — without expectations properly set — end in a long and drawn-out process … 5 Things To Think About Before Rebranding

We’ve launched the UK’s First Naturally Flavoured Nutritional Yeast

Wildish & Co. has launched the UK’s first ever, naturally flavoured nutritional yeast – Notorious Nooch Co. The vegan brand’s mission is to make it easier, tastier and more fun to rethink meat and dairy… no surprise then that they are launching with Smokey Bacon and the cheekily named, Cheesy Immature flavours. Whilst other deactivated … We’ve launched the UK’s First Naturally Flavoured Nutritional Yeast

Through the liking-glass: predicting the future of influencer marketing

Influencer marketing as we know it has been around for well over a decade now, first emerging around 2009 when YouTube and blogging really took off. Since then, it has evolved from a niche marketing strategy to the hugely important part of digital marketing it is today. While people often debate the longevity of influencer … Through the liking-glass: predicting the future of influencer marketing

Case Study: Branding for Prints For Refugees

As it’s a cause close to our hearts we worked on some simple branding for a great charity called Prints for Refugees. The prints are generously donated by the artists themselves who print, pack and send the artwork straight to your home. All money raised through the site is donated to Doctors of the World. The … Case Study: Branding for Prints For Refugees

Creative Inspiration Monthly – #7

It’s been a tough few months but we’re finally allowed to have some drinks with some mates outside! Yay! We thought we’d celebrate the occasion by showing you some top notch packaging for some fun and summery drinks to take with you. Punchy First up is Punchy Drinks: premium punch-makers who make alcoholic and non-alcoholic fruity … Creative Inspiration Monthly – #7

Tips for ethical and sustainable travel marketing in 2022

With spring in full swing and summer just around the corner, we’re all wistfully day-dreaming of our next travel adventure. After two years of lockdowns and restrictions, it’s no surprise that many of us are hoping a holiday might be on the cards this year. There are many reasons people travel. For rest and relaxation, … Tips for ethical and sustainable travel marketing in 2022

How To Construct A Brand Identity From Scratch

If you’re starting a business, you might have it all figured out. What you’re selling, who to, how and even a business plan. But you also need to think about the fact you’re creating a whole new entity. You’re creating a living, breathing touch-point that needs to be interacted with by your future customers – … How To Construct A Brand Identity From Scratch

Why the future of creativity lies in killer collaborations

The best creative campaigns are almost always a celebration of multiple skills and ideas coming together – and with the ever increasing demands for new and exciting content, collaboration in the workplace has never been higher on the agenda. Here are a few reasons why we use collaborations for next-level creative campaigns. Create more with … Why the future of creativity lies in killer collaborations

A right royal campaign: food brands celebrate the Queen’s Platinum Jubilee

With the Queen’s Platinum Jubilee just around the corner and a bonus bank holiday to boot, food brands are jumping at the opportunity to celebrate.  Special occasions like these always bring exciting opportunities for fun food and drink campaigns and we’re expecting big things from the official partners of the event, including British brands Marks … A right royal campaign: food brands celebrate the Queen’s Platinum Jubilee

The Amazing Ampersand

Ampersands are the little symbol used in the place of the word and, but why do we use them and where do they come from? We’re so convinced that ampersands are great that we’ve even got one in the middle of our logo. No drearily dull ‘and co’ for us. We’re no schmucks. Many people … The Amazing Ampersand

How to find your signature brand style

Creating an amazing brand that epitomises your company’s values and leads to more awareness, recognition and trust amongst your customers is essential if you want to generate real revenue and become a successful business. There’s so much that goes in to creating your ultimate branding, but finding your signature style and sticking to it is … How to find your signature brand style

9 ways to make your website more accessible and inclusive

We all spend a lot of time and resources making our websites the best they can be, so they can reach as many people as possible, and make a big impact on our target audiences. One thing that lots of people don’t consider much is the accessibility of their website for disabled users. There are … 9 ways to make your website more accessible and inclusive

The Right Way To Create Your Next Moodboard

Ever had an idea of how something should look but unsure how to get it across? Mood boards (or cookbooks) are ideal to quickly share your vision. We use them before we start any creative or brand project. The most important thing is to get vibe and vision across. Wherever the inspiration comes from (in … The Right Way To Create Your Next Moodboard

Creative Inspiration Monthly – #9

Now that pubs, bars & restaurants are in full swing, we thought we’d take a look at some impressive branding that’s making us want to go out for food & drinks… Rare Bird First up is Rare Bird, a super cool rooftop bar in a few locations in the US. It’s quirky & bold, and … Creative Inspiration Monthly – #9

The best of Pride month 2022: brands who got it right

In the past few weeks, we’ve seen brands transform their socials, websites and shops from corporate to colourful with bright, bold and beautiful rainbows. That’s right, it’s Pride month. 30 days dedicated to celebrating and supporting LGBTQ+ communities all around the world. Rainbow-washing is always rife during Pride month, but in 2022, it’s easier to … The best of Pride month 2022: brands who got it right

Why size (of an agency) really doesn’t matter

At a Drum Agency Acceleration Day a couple of years ago, the subject of running a small or big agency came up. On stage, they had CEO of a 100+ staff agency, and a 10-20 manned agency plus a start-up agency with only a couple of employees. When questioned about how being large helped win business, the … Why size (of an agency) really doesn’t matter

DesignWeek: Wildish & Co. has designed the branding for plant-based nutritional yeast product Notorious Nooch

Notorious Nooch branding aims to reflect how vegans are eating today The product and its branding are the brainchild of Wildish & Co design studio, and aims to bring the category’s branding “out of the 80s”. Wildish & Co has designed the branding for its own plant-based nutritional yeast product Notorious Nooch. Nutritional yeast is … DesignWeek: Wildish & Co. has designed the branding for plant-based nutritional yeast product Notorious Nooch

35 blog post ideas to develop your company blog

We recently wrote about all the reasons why your company website needs a blog. We thought it was a little unfair to send you off into the world of blogging without giving you a few pointers on what to actually write about, so today we’re sharing 35 of our best blog post ideas to help you … 35 blog post ideas to develop your company blog

Launching LockdownLocals

We’ve just launched LockDownLocals.com It’s for all those that have looked on Ocado only to be 13,0000000 in the queue and woke up at 2am to place an order for 8+ weeks times and just want to find actually useful food there is a better way…! We found there are so many fantastic local businesses that … Launching LockdownLocals

Why great branding is essential for start-ups and scale-ups

Great branding lies at the heart of all successful businesses. Whether you’re a start-up, in the early stages of product development, or a scale-up with a validated product in the marketplace – there’s so much to think about and plan to make sure your company grows how you want it to. You may not realise … Why great branding is essential for start-ups and scale-ups

DesignWeek: Goolf matchmaking service for golfers given new look by Wildish & Co

The new branding includes a varied colour palette, “flexible” typeface, and “friendly” illustrations. Wildish & Co has partnered with Goolf in attempt to improve the golfing app’s character and appeal. The Goolf app is a matchmaking service that aims to buddy up golfers so they can find someone to play with and is aimed at … DesignWeek: Goolf matchmaking service for golfers given new look by Wildish & Co

Our Most Chilled Branding Yet

Over the last year, the plant-based & CBD oil scene has exploded. With a new start-up popping up almost daily, we wanted to be ahead of the trend and take an opportunity to show the CBD world exactly what we’re capable of. Taking the edge off has never been easier. With CBD oil, users can … Our Most Chilled Branding Yet

5 design trend predictions for vegan food brands

There’s no denying the huge surge in popularity that vegan food brands have experienced over the past couple of years. With more and more people adopting the vegan diet or just choosing meat-free options now and again, the number of vegan products on the market has skyrocketed. At the forefront of all the most successful … 5 design trend predictions for vegan food brands

10 reasons your business should be on TikTok (if it isn’t already)

TikTok is a brilliant platform. Compared to the “doom scrolling” that’s so often associated with social media, endlessly scrolling through TikTok is a total joy. For the most part, it’s fun, it’s light-hearted and it’s entertaining. What more could you want from an app? In 2022, if your business isn’t on TikTok yet, we have … 10 reasons your business should be on TikTok (if it isn’t already)

Retro rebrands: why so many brands are embracing nostalgia

Every year we see a handful of big name companies going through the process of rebranding. It’s always a tricky field to navigate, but it can be a necessary one for ensuring your business stays current and relevant, without losing the strong connections your customers already have with your visual identity. In recent years, we’ve … Retro rebrands: why so many brands are embracing nostalgia

Is it time to shake up your digital presence?

In 2022, having a strong online presence is more important than ever. Studies have shown that 97% of consumers search online for local services, 83% visit a company based on information they find online and 63% of shopping journeys start online. Those are some big numbers! When built properly, your digital presence can be your … Is it time to shake up your digital presence?

What is TikTok and why should brands care?

So, how does one TikTok? For those of you who don’t already know, or use TikTok – you may be wondering why you or your company’s brand should care about it, I mean you’re already on or tried Facebook, Instagram and Twitter – why bother adding another? Let’s start with the basics – TikTok is … What is TikTok and why should brands care?

The future of packaging: 7 sustainable trends for 2021 and beyond

Once upon a time, the packaging world was dominated by plastic. A cheap, durable and effective material that could be shaped and designed to your heart’s content, plastic was the perfect choice for companies to get their products out into the world. These days, single-use plastics are becoming a thing of the past. With plastic … The future of packaging: 7 sustainable trends for 2021 and beyond

15 quick SEO wins to improve your search ranking today

Search engine optimisation (SEO) can be an absolute minefield. The big players (looking at you, Google) have all kinds of rules and guidelines that determine how high a website will rank, and they’re constantly changing, updating and reconsidering how they figure all this out. There’s no denying that SEO is a long game, and it … 15 quick SEO wins to improve your search ranking today

Creative Inspiration Monthly – #10

The cosmetic & beauty industry is the perfect place to look for some fresh, fun & modern branding. From hair salons to toothpaste, we’ve spotted a few new rebrands that have caught our eye. Check them out below… Sweep By the guys at The Office of Ordinary Things, based in San Francisco, Sweep’s rebrand pulls inspiration … Creative Inspiration Monthly – #10

Why video content is so powerful on social media

In case you hadn’t realised yet, we’re living in a golden age of video. From YouTube to TikTok and everything in between, visual content in the form of vlogs and Reels is growing at an incredibly fast pace. Video is one of the most profitable and adaptable parts of your social media strategy. It’s useful … Why video content is so powerful on social media

Creative Campaign for British Perfumers Penhaligon’s

Six iconic scents and six quintessential British seaside towns brought to life with lockdown Wish You Were Here shoot We have launched an evocative new campaign for the British perfumers, Penhaligon’s to celebrate the heritage brand’s iconic scents, each inspired by six classic British seaside destinations. Wish You Were Here is a whimsical tour of Britain’s … Creative Campaign for British Perfumers Penhaligon’s

Take Pride: 8 steps to an LGBTQ+ inclusive website

Whatever product or service you’re selling – your website should be inclusive of your whole audience. It’s easy to write or design something with your own personal experiences in mind, but in order to be truly inclusive to the LGBTQ+ community, we all need to understand our unconscious biases a little better, and work towards … Take Pride: 8 steps to an LGBTQ+ inclusive website

9 steps to creating amazing video content

By now, you should know all the reasons why you need a solid video content strategy , but how do you put your plans into action? You might not have produced video campaigns before, but we all need to start somewhere. Luckily for you, we’ve done some of the hard work for you and come up with … 9 steps to creating amazing video content

Choosing the right creative agency for your project

Planning a new creative project is an exciting time. You’ve got ideas coming out of your ears, and you’re looking forward to watching them come to life – whether in the form of a new website, a creative marketing campaign, a big advertising opportunity, or something else. The question is, who’s going to help you … Choosing the right creative agency for your project

Driving change: the rise of electric cars and green automotive marketing

With less than a decade to go until the UK bans the sale of new petrol and diesel cars, the automotive industry is on a tight deadline to provide a viable alternative – and convince us to buy it. Electric and hybrid cars are the frontrunners (although hybrids will also be banned by 2035), and … Driving change: the rise of electric cars and green automotive marketing

Why don’t people like my brand?

What have I done wrong and how do I fix it? Good question. We’re glad you asked. We know it’s a painful thing to have to contemplate – no one likes to think they’re being talked about behind their back, after all. But, hey, it’s out there now. It’s in the world and you can’t take it … Why don’t people like my brand?

Going green: the difference between green marketing and greenwashing

With consumers around the world becoming more conscious of environmental issues than ever before, it’s no surprise that brands are going the extra mile to market their products as sustainable, eco-friendly and “green”. While it’s so important to find ways to make your products more environmentally friendly, it’s also vital that you make sure you … Going green: the difference between green marketing and greenwashing

5 ways to write like a copywriter

What is copywriting? Have you ever wondered who writes the words on your favourite websites and social media accounts? Who comes up with the catchy slogans on billboards and radio ads? Who puts together the funny little snippets on the back of your smoothie bottle? All these words (either written or spoken) are what we … 5 ways to write like a copywriter

When is the right time to rebrand? 6 signs that it could be now

With so many big companies going through the process of rebranding recently, it’s no wonder your business might be asking the question – should we be rebranding too? Rebranding is part of the natural cycle of every strong brand, and it can be integral to the growth of your business. Rebranding can make customers more likely … When is the right time to rebrand? 6 signs that it could be now

Creative Inspiration Weekly – #1

We regularly put together inspiration boards for brands, helping them figure out what kind of business they want to be and why. We help them look at the cues and connotations of those brands to pull apart the make-up of their identity. This is a key part of our design process to help both new … Creative Inspiration Weekly – #1

10 steps to a successful new website launch

Developing a new website isn’t a small task by any means. Whether you’re working on it in-house or outsourcing the project to an agency – there are plenty of decisions to make, meetings to attend, and content to create. Once you’ve finalised the overall design of the website, there’s also the launch campaign to consider. … 10 steps to a successful new website launch

5 reasons you definitely won’t want to work with us

At Wildish & Co, we’re a creative studio that specialises in brand strategy, visual and verbal identity, campaigns, and digital design. It doesn’t matter to us if you’re a one man band or a band of one hundred, we love working with interesting people who care about doing things differently. We think there are a … 5 reasons you definitely won’t want to work with us

Creative Inspiration Weekly – #2

Our first inspiration for this week is DogDrop by Mexico based design studio, Vegrande. ‘Clean, neat, and real fun, just like our pets.’ Vegrande designed these products to break the mould and present the brand’s values through fun graphics that attract and create connection. A great example of design that focuses on the customers emotion and … Creative Inspiration Weekly – #2

The good, the bad and the scary – 5 marketing mistakes to avoid this Halloween

Pumpkin spiced lattes and cute pet costumes are adorning our Instagram feeds again, which means one thing and one thing only – it must be October. At this time of year, everyone gets into the spirit of autumn and Halloween. Whether it’s a sp00ky new Twitter name, a monster-shaped cake in your local bakery, or … The good, the bad and the scary – 5 marketing mistakes to avoid this Halloween

Real talk: how to humanise your brand and connect with your audience

Most brands out there are trying to do the same thing, and that’s connecting with their audience. In a world that’s busier than ever, more and more brands are competing for attention from today’s ever-evolving consumers. So how can you stand out and build an authentic connection with your audience? The answer is simple: be … Real talk: how to humanise your brand and connect with your audience

Creative Inspiration Weekly – #3

This is the 3rd week and we have 3 beautifully designed pieces to show you. And you’ll notice that this week, we’re all about food and coffee! 🍟 + ☕️ MULE Our first inspiration for this week is the all-time favourite coffee, Mule. Mule Artisan Coffee was founded in 2015. Initially, the brand was conceived … Creative Inspiration Weekly – #3

9 reasons why a DIY logo is a no-go

So the time has come for a new logo. Whether you’re a start-up company just getting your feet off the ground or an established brand looking to revamp your image – a new logo design is a big step for any business. We hear it time and time again when people decide to forgo a … 9 reasons why a DIY logo is a no-go

5 reasons your start-up depends on stand-out photography

Building a start-up is not easy. Your to-do list is never ending – from securing funding and hiring the right people, to building your brand and growing your customer base. We wouldn’t blame you for wanting to save some time and money where you can. When it comes to your marketing, there are a few … 5 reasons your start-up depends on stand-out photography

Will anyone even read my newsletter?

Okay, so you’ve started a newsletter for your brand. Or, at least, you’re thinking about starting one. That’s great. Everyone loves newsletters. Right? Right. In fact, in an article over on WIRED, Oliver Franklin-Wallis recently called them “the next (and only) hope to save the media.” And, while we realise that may sound extreme, it has … Will anyone even read my newsletter?

Top tips for nailing your Black Friday marketing campaign

Black Friday is one of the most important dates in the retail calendar. With shoppers prepped and primed, ready to spend their money and get ahead of their Christmas shopping, it’s a great opportunity to make the most of the occasion and offer a discount or special offer to your customers. The downside is that … Top tips for nailing your Black Friday marketing campaign

5 critical elements of a well-designed homepage – and how to know when yours needs an update

The homepage of your website is a bit like a shop window. It’s often the first introduction a visitor will have to your business, so it’s important to ensure it’s a true reflection of your brand. The critical elements of all well-designed homepages In order to make an excellent first impression on your visitors and … 5 critical elements of a well-designed homepage – and how to know when yours needs an update

Creative Inspiration Weekly – #4

New week. Every day is the s.a.m.e… Nothing to look forward to. What are we all doing here, what is our purpose? Who knows. We have some pretty things that might help cheer you up. This week, we’re looking at digital inspiration in particular. Eyeing up what some other agencies & super talented freelancers are … Creative Inspiration Weekly – #4

The battle of designers: is in-house or agency right for your business?

Should you hire an in-house design and marketing team, or would an agency be better for your business? This is the inevitable question that pops up time and time again when growing a company. Spoiler alert – before we delve into some of the advantages and disadvantages of both, there really isn’t a right or … The battle of designers: is in-house or agency right for your business?

How to write an email newsletter people actually want to read

We know that newsletters are king. In fact, in an article over on WIRED, Oliver Franklin-Wallis once called them “the next (and only) hope to save the media.” But with the average open-rate sitting at under 17%, how do you make sure people will actually want to read yours? Well, there are no guarantees in … How to write an email newsletter people actually want to read

The Grinch who ruined your campaign: 5 marketing mistakes to avoid this Christmas

Everyone loves a Christmas marketing campaign – whether it’s a million-pound TV advert, a big influencer partnership, or just some festive social media content – there’s hundreds of ways to sprinkle some seasonal joy over your marketing at this time of year. While a well-executed Christmas campaign could make a huge difference to your sales … The Grinch who ruined your campaign: 5 marketing mistakes to avoid this Christmas

How do I choose a brand agency?

At some point in your entrepreneurial journey or while scaling your established business, you might ask yourself: “Is it time to partner with a branding agency?” It’s a crucial decision, with multiple layers to consider. So, before you take the plunge, let’s unwrap the mystery together. What does a branding agency do? Imagine crafting a … How do I choose a brand agency?