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Visibility tactics that build long-term brand recall, trust and reach.
Things Worth Reading
Thoughts, ideas and opinions on design, strategy and shaking things up.
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Logos That Smile: Why Brands Are Getting Friendlier
After a decade of stripped-back, stern, sans-serif everything, logos are loosening up. They're smiling, winking, getting a bit weird. We looked at who's doing it well, who's overdoing it, and whether warmth is a trend or a correction.
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Why Your Rebrand Keeps Stalling At The Starting Line (And What to Do About It)
Most rebrands don't fail at launch. They stall in the process, lose momentum somewhere between the initial excitement and the first round of internal feedback, and quietly die in a shared folder no one opens any more. Here's why, and what to do about it.
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TV Advertising Trends for 2026: What the Best Brands Are Doing Differently
From cinematic brand films to shoppable CTV, here are the 6 TV advertising trends redefining creative strategy for consumer brands in 2026.
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The 12 Best Creative Agencies to Know in 2026 | Wildish & Co.
Discover the 12 best creative agencies in 2025, from global players to boutique studios. Explore their work, what makes them great, and find the right fit for your brand.
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7 Brands That Built Cult Loyalty With Millennial Parents Through Values-Led Rebrands
Millennial parents are impossible to fool, not impossible to please.
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The Best Creative Agencies for Lifestyle Brands in the UK
Looking for the best creative agency for your lifestyle brand? We've ranked the top UK agencies, from strategic studios to cultural powerhouses, to help you find the right fit.
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From Fonts to Frameworks: How Typography Systems Keep Brands Consistent at Scale
A practical guide to building brand typography systems that scale.
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Our Brand Feels Outdated, Should We Do A Full Rebrand?
Everything you need to decide on a full rebrand, from key signs, pros and cons, to costs and the step-by-step process for success.
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7 Fintech Rebrands That Won Trust, Credibility, and Growth
Take a closer look at 7 Fintech rebrands that understood the brief, and used brand as a growth lever, not decoration.
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Brandmarks Explained: How Simple Symbols Carry Big Meaning
Brandmarks aren’t just logos. They’re the smallest part of a brand doing the hardest work. Here’s how they carry meaning, emotion and recognition
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From Logo to Brand System: How to Build Brands That Scale
A logo gets you noticed. A brand system keeps you recognisable. Here’s what actually goes into a brand system, and why the best brands build for scale, not just launch day.
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7 Great Examples of Successful Rebrands for the Gen Z Market
Gen Z doesn't mess around when it comes to brands. They can spot inauthenticity from a mile away, cancel you faster than you can say "how do you do, fellow kids" and have zero patience for brands that don't get it.
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Retro rebrands: why so many brands are embracing nostalgia
Retro rebrands: knowing nostalgia works for consumers, here's how brands have leant into it, appealing to existing and new customers
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We’ve launched the UK’s First Naturally Flavoured Nutritional Yeast
Notorious Nooch: The UK's first naturally flavoured nutritional yeast to boost any of your vegan dishes. Buy now.
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DesignWeek: Wildish & Co. has designed the branding for plant-based nutritional yeast product Notorious Nooch
The product and its branding are the brainchild of Wildish & Co design studio, and aims to bring the category’s branding “out of the 80s”.
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The Amazing Ampersand
Ampersands are the little symbol used in the place of the word and, but why do we use them and where do they come from?
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Why being offline is the latest status symbol
Discover why being offline is becoming a status symbol in today's hyper-connected world. Explore the rise of digital detox retreats, privacy as a luxury, and how brands like Nokia and The Light Phone are embracing this trend.
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Best Branding Agencies in London 2025: Top Creative Agencies for Your Business
Looking for the best branding agencies in London? You’re in the right place. London’s creative scene is booming. Whether you’re a startup needing a complete brand identity or an established business ready for a strategic rebrand, these top London branding agencies deliver results.
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Sports marketing done well
Ahead of a summer full of sport, we wanted to take some time to reflect on a few sports marketing campaigns we’ve seen recently in the sporting world. Here’s a few things at the Studio that we’ve looked at and thought well, that was a sports marketing campaign done well. And yes, 50% of our favourite things involve Jude Bellingham…
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Creative Campaign for British Perfumers Penhaligon’s
Six iconic scents and six quintessential British seaside towns brought to life with lockdown Wish You Were Here shoot