We help ambitious brands come alive.
Wildish & Co. are a branding agency for ambitious start-ups and global brands that do good, dream big, and want to stand out by shaking things up.
We’re not your average branding agency.
Because average branding gets average results. Whatever the project, we help brands find their voice, and use it with bravery. If you're ready to build a brand that stands out, we'd love to chat.
Our branding process
In order to craft a dynamic, beautiful and strategic brand system, we take the following steps:
Immerse
We don’t just want your branding brief, we want your brains. We kick off by immersing ourselves in your brand's world: you will do a lot of talking and we will do a lot of listening.
We will visit your spaces, spend time with your teams, interview key stakeholders and host a branding workshop. This collects vital insight and gets us all feeling like one team.
We'll cover topics like:
CONSUMERS - Who are the tastemakers?
CULTURE - What will consumers pay more for in the future?
CATEGORY - How is your competition evolving?
COMPANY - What long-term brand impact do you hope to have?
Study
Our team now go forth and gather new insight and references to entwine with what we have learnt from you. From brand insight papers to observations to field trips to classic desk research - each branding project is different.
We then organise this information into interesting brand themes, which we will present back to you. This process ring-fences the white space and focuses our vision for your brand. It’s the beginning of your central brand idea and positioning.
Strategy
Knowing what we know now.. who do you want your brand to be?
This crucial stage articulates just that. It forms a solid foundation for your brand and exciting ‘red thread’ for all creative and marketing. It will become a consistent, recognisable pulse.
We call this written document a Brand Anchor as it will ground you - it will provide weight, meaning and confidence.
We use this anchor as a strategic lens, filter and springboard to design you an authentic brand world.
Discover
Now it's time to think about your brand more visually.
Our team begin ideating for own-able, meaningful visual brand motifs that express your new brand anchor in exciting ways.
We pull creative references and flesh out these ideas through further research.
Each route forward we share will be led by a ‘brand idea’ statement - designed to solidify a leading sentiment of your final brand concept.
Explore
Next we will run a deep-dive branding exploration to build the direction and concept of our new brand world.
We will explore the possibilities of your brand's typography, colour, art direction, animation, casting, etc. - all and any of the creative elements needed to bring our idea to life.
To structure this session, we will share with you 2-3 brand ideas. These ‘ideas’ will encapsulate everything we have done so far in different ways, each a red thread that could lead and add clear meaning to your visual and verbal identity concept.
Design
This is a big moment! We will present both verbal and visual creative branding direction together; in one exciting, entwined session. As with each stage, you will get an interactive PDF to review as well.
A typical Wildish project includes 2-3 final brand directions. We aim for depth not quantity, ensuring each route has strategic grit and the potential to truly meet your needs.
Like getting a new hair cut, seeing your brand transformed can be a bit of a shock to the system - no matter how excited you were for the change. We love getting gut reactions, but with this stage in particular we suggest you also go away and let the ideas settle. See what rises to the top!
Deliver
After your final feedback is incorporated, we will hold a brand reveal session.
In this we we talk through your final visual and verbal identity, going through individual elements and discussing the rationale, the changes and how each element can be used going forward.
We often also produce a ‘brand reveal video’ for you to share digitally. This is an exciting way to announce the new brand internally and get other teams involved and excited.
After the reveal, it’s time to hand over.
Within a branded and interactive document, we will outline your new design system, rules, strategy and usage examples.
We will also deliver a brand toolkit in the form of a customised microsite - this will allow you to quickly access assets and practically use the brand day-to-day.
This is also the point where we deliver all assets outlined in our project scope.
What our clients say about us
Meet the team who will be working alongside you for your rebrand
FAQS about our branding services
What is the difference between a marketing and branding agency? ↓
A branding agency helps define how your business feels, your tone of voice, visuals, values, and story, so that your audience connects with you instantly (and sticks around). A marketing agency, on the other hand, takes that brand and gets it in front of the right people at the right time.
At Wildish & Co., we’re a London-based branding agency that also understands the wider marketing picture. So if you need help with both, we’ve got you covered.
What makes Wildish & Co. different from other branding agencies? ↓
We’re a collaborative branding agency that brings clients into the creative process, no smoke, mirrors, or jargon. What sets us apart is the way we partner with ambitious, values-driven brands. Clients tell us we feel like an extension of their team. They trust us to be bold, ask the awkward questions, and land on something extraordinary together.
What in-house branding services do you offer? ↓
We’re a fully independent creative branding agency with in-house expertise across design, strategy, storytelling, and digital. That means we don’t outsource the important stuff.
Our core branding services include:
- Brand Strategy
- Brand Identity Design
- Brand Storytelling & Copywriting
- Creative Direction
- Illustration
- Photography & Video Production
- UX & UI Design
- Web Design & Prototyping
- Animation & Motion Design
- Prototyping
- Campaign Strategy
- Marketing & Activation
If it touches your brand, we’ve probably done it, and done it well.
What is brand storytelling and why does it matter? ↓
Brand storytelling is the art of turning your mission, values, and personality into a narrative your audience actually wants to follow. It’s not just what you say, it’s how you make people feel.
As a brand storytelling agency, we help you unearth the stories that make your brand resonate. Then we craft messaging and content that speaks clearly and consistently, across your website, campaigns, and beyond. Think of it as building emotional equity with your audience (without resorting to clichés or stock phrases).