The 12 Best Creative Agencies Every Brand Should Know in 2025

Finding the right creative agency can make or break a brand. The best agencies do more than deliver visuals—they translate ambition into clarity, tell stories that stick, and create work that resonates in a crowded world.

But the challenge? There are thousands of studios out there. Which ones actually deliver?

We’ve rounded up 12 of the best creative agencies to watch in 2025—agencies that combine strategy, creativity, and cultural relevance to help brands stand out and grow. From independent boutiques to global names, these studios know how to make brands matter.

What Makes a Great Creative Agency in 2025?

1. Wildish & Co. (London, UK)

Wildish & Co. is a brand and creative studio built for moments of change. They work with businesses at pivotal points—new leadership, new products, new ambitions—and help them turn business shifts into bold creative work.

What they do best:

• Brand strategy & positioning
• Verbal and visual identity
• Creative campaigns
• Digital design

Case in point: When Bumble wanted a campaign that felt fresh, Wildish delivered work full of personality and cultural sharpness. They’ve also redefined the creative worlds for Jamie Oliver, KLM, and Penhaligon’s.

2. PORTO ROCHA (New York, USA)

Known for architectural precision and cultural nuance, PORTO ROCHA creates bold identities for brands shaping the future.

Standout work:

• Twitch rebrand: A playful yet rigorous visual language built for a global gaming community.
• PAC NYC: Transforming a performance space into a living, breathing cultural icon.

3. Universal Favourite (Sydney, Australia)

This Australian studio has a knack for blending charm with craft. They’re masters of detail and love injecting wit into the brands they build.

Standout work:

• Nala: A sustainable period care brand identity that feels fresh, fun, and empowering.
• Client feedback: “They made us feel seen and understood.”

4. DesignStudio (Global)

DesignStudio is a heavy hitter in the branding world—responsible for some of the most iconic rebrands of the last decade.

Standout work:

• Airbnb: A rebrand that defined a category and became globally iconic.
• Deliveroo: A playful yet scalable system fit for rapid expansion.

5. Studio Kiln (London, UK)

Minimalist, elegant, and strategically sharp—Studio Kiln is one of the UK’s most exciting small studios.

Standout work:

• Vinted: A fresh identity balancing simplicity with depth.
• Pure Represents: Dynamic identity design for a talent agency that feels modern yet timeless.

6. Ragged Edge (London, UK)

Ragged Edge champions bold brands and challenger thinking. Their ethos: “Safe is risky.”

Standout work:

• Heights: A supplement brand redefined with clarity and character.
• Camden Town Brewery: A beer brand with confidence and cultural bite.

7. Collins (New York & SF)

An agency that needs no introduction. Collins merges deep strategy with experimental, future-facing design.

Standout work:

• Dropbox: A global rebrand that made functional software feel emotional.
• Mailchimp: A bold identity overhaul that embraced creativity and character.

8. &Walsh (New York, USA)

Led by Jessica Walsh, this agency brings fearless creativity and artful eccentricity to branding.

Standout work:

• QX: A scientific brand identity with stunning, organic motion systems.
• Known for rich colour palettes, bold typography, and emotional design.

9. Made Thought (London, UK)

Made Thought creates deeply conceptual work that feels artful and intelligent.

Standout work:

• Chandon: A rebrand balancing heritage with modern luxury.
• Aesop collaborations: Minimal design with intellectual substance.

10. Mother Design (London & NY)

The branding arm of global creative powerhouse Mother, delivering culturally resonant identities and campaigns.

Standout work:

• Boots: Refreshing an iconic retailer for the modern era.
• Fortnum & Mason: Blending tradition with innovation.

11. Gretel (New York, USA)

Masters of brand systems and architecture for complex organisations.

Standout work:

• Netflix: Evolving the brand for a streaming giant.
• Nike NYC: Identity design with cultural depth.

12. Accept & Proceed (London, UK)

A studio with purpose-driven design at its core.

Standout work:

• Nike Move to Zero: Sustainability-focused design language.
• MoMA collaborations: Bold, expressive identities for art-driven brands.

So, How Do You Choose the Right Agency?

The best creative agency isn’t the biggest or the cheapest. It’s the one that gets your business, challenges your assumptions, and builds work that reflects where you’re going—not just where you’ve been.

If you’re navigating change, Wildish & Co. could be that partner. We help brands in transition turn uncertainty into clarity—and clarity into creative that moves people.

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