Metaphor

Metaphor needed an identity that would lift them above the predictable Web 3 noise.

Hailing from the sunny shores of Miami and with fresh funding in their pocket, their goal was to flip the script on what a network could be. Metaphor makes it simple to discover, join and participate in a DAO.

Strategically, we chose to present the value of DAO’s rather than focusing on the underlying technology. We wanted to captivate audiences with the possibility of where new forms of transparency, creativity and collaboration may lead…