Anti:Gen
Off the grid and generation-less.
Industry
Strategy
Creative
PlaySide Studios is Australia’s largest video game developer. Their team approached ours to help with a unique brief: name & brand a set of NFTs.
The client wanted to try something different for an upcoming game release’s PR. We were tasked with building out a marketable identity and story for a set of characters related to the game, something playful and energetic that they could package for the (currently booming) NFT market.
We went through our usual strategy-led creative process, building out a verbal and visual ID for the characters that aligned neatly with the upcoming game’s plot.
A collision of 90’s nostalgia and dystopic futurism; each ANTI:GEN is in-flux, off-grid and generation-less.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Harm – Brand Partner
Gabie – Brand Strategy
Jake – Creative Direction
Alisha – Graphic Design
Andy – Motion Design
Sam – Managing Director
CLIENT:
PlaySide Studios, Melbourne
Are you interested in how a a long-term creative partner could elevate your brand?