Toilet Twinning
Flushing Out the Old For A Bold Rebrand & Launch Campaign
Toilet Twinning tackles the global sanitation crisis by funding life-changing toilets in vulnerable communities. But to drive more action, they needed a bold, memorable brand that broke taboos and sparked conversation.
Wildish & Co. reimagined the brand with a fresh, confident identity—balancing advocacy with playfulness. A hand-drawn logo, vibrant blue palette, and custom illustrations inject energy, while a punchy tone-of-voice makes the issue impossible to ignore.
The new campaign, Find Your Toilet’s Other Half, reframes donations as a personal connection, turning bathroom certificates into conversation starters. Designed for impact across digital, social, and offline channels, the rebrand challenges audiences to rethink sanitation and take action.
The result? A brand that’s distinctive, direct, and designed to make a difference—encouraging more people to twin their toilet and change lives.
