Curve Club
Branding An East London Private Members' Club
Curve Club is the only private members club exclusive to founders. Although the club is a tactile and luxurious space, it also hosts NFT artworks and other digital experiences – so the (all female) founding team wanted an identity that straddled both the digital and physical. To use the current buzzword – it needed to feel phygital.
Wildish & Co were approached to blur these ideals and create a dream-like brand world. We took inspiration from the club itself and games that build digital environments influenced by real spaces to create something that felt organic, futuristic and nostalgic.
