The Playground design and produce iconic live experiences. And when we say iconic, we mean Beyoncé iconic.
This is a collective of truly passionate creatives at the top of their game. They came to us for an identity that reflected their joyful, curious and candid approach.
The big challenge was that The Playground’s ID needed to pack a punch whilst also being able to hero busy and diverse stage photography. Throughout our creative process, we explored themes such as fandom, euphoria, rhythm and perspective with the client – we had a lot of fun, and we think it shows…