Pastino

Pastino, the fresh pasta concept celebrating Italian tradition with a modern twist, approached us to create a vibrant brand identity that would capture their playful personality and artisanal quality. We developed a bold visual and verbal system bursting with energy - featuring a nostalgic colour palette, dynamic shapes, and cheeky messaging like "Old roots, new rules," "Carbs with charisma," and "Leave your sandwich at home."

The identity leans into texture and tactility through super close-up photography that showcases the craftsmanship of their fresh pasta, while custom stickers and graphic elements add a contemporary, collectable feel. Our typography choices balance Italian heritage with modern accessibility, ensuring the brand feels both authentic and approachable.

The verbal identity celebrates pasta's place in everyday life with wit and warmth, positioning Pastino as the antidote to boring lunch routines. Through our partnership, Pastino now has a distinctive brand that stands out in the fast-casual dining landscape - one that honours traditional pasta-making while bringing fresh attitude and flavour to London's food scene.