Jamie Oliver
A Five-Year Partnership With The UK's Most Beloved Celebrity Chef
For over five years, we've been proud partners with Jamie Oliver and Penguin Michael Joseph, collaborating across five major cookbook launches that have defined modern home cooking. From TOGETHER to ONE, 5 Ingredients Mediterranean, Simply Jamie, and most recently Eat Yourself Healthy, we've helped shape the creative campaigns that bring Jamie's infectious passion for food to millions of homes.
Our partnership goes beyond typical agency work. We've been embedded with Jamie's creative team, organising photoshoots with renowned photographer David Loftus, developing comprehensive messaging frameworks, and creating dynamic campaign assets that span everything from social media to in-store displays. Each book launch has brought its own unique challenge - whether it's showcasing the stripped-back simplicity of ONE through cut-out GIFs and punchy messaging, or capturing the vibrant Mediterranean lifestyle through sun-drenched visuals.
The results speak for themselves: campaigns that don't just promote cookbooks, but create cultural moments that inspire people to get back in the kitchen. Through strategic creative direction and production expertise, we've helped drive significant sales while strengthening Jamie's position as the UK's most beloved food personality.
One Pan
Creative campaign for Jamie’s latest instalment, here to simplify everyday meals. After a smashing success with Jamie’s last book, we were excited to be back at it again. ONE is jam-packed with inventive techniques, speedy culinary inspo and kitchen cleanup tips. Wash-up? What wash-up?
Jamie goes med
Penguin called upon us to stir up excitement for Jamie Oliver’s latest culinary venture, “5 Ingredients Mediterranean.” This is the third Jamie book we have launched for them and we were excited to get going.
Simply Jamie
After a smashing success with Jamie's last book, we were excited to be back at it again. Simply Jamie is all about making good food fit into busy lives - no fuss, no complexity, just delicious simplicity.
For this punchy yet straightforward book concept, we developed a creative campaign that perfectly captured the stripped-back essence of Jamie's approach. Working with renowned photographer David Loftus, we shot striking portraits of Jamie that would become the cornerstone of our campaign.
