Penhaligon's
Redefining British Perfumery
We joined forces with Penhaligon’s—the British fragrance house famed for its eccentricity—to transform their brand launches into theatrical moments of pure delight. Crafting bold campaigns that turned heads, scroll-stopping social assets that sparked conversations, and interactive online games that kept audiences coming back for another spritz of fun.
By fusing Penhaligon’s quirky heritage with our design flair, we didn’t just showcase their fragrances—we built worlds around them. Every touchpoint became a chance to surprise and enchant: from immersive visuals and playful copy to digital experiences that made luxury feel deliciously mischievous. We proved that even in the refined world of British perfumery, a dash of irreverence can make a serious statement—and keep audiences sniffing out what’s next.
The Cut
Inspired by Savile Row’s tailored elegance, we created refined label and packaging design. Anchored by a bespoke SR monogram, the identity captures the craftsmanship and sophistication of London’s iconic tailoring district, giving the fragrance a distinct, tailored presence.
We brought Penhaligon’s new fragrance launches to life through immersive campaigns that captured the spirit of each scent.
From the mythological allure of Solaris to the roaring glamour of a 1920s speakeasy for The Dandy, the athletic energy of Racquets, and the vintage adrenaline of Sports Car Club, each campaign told a story as distinct as the fragrance itself. By blending narrative, visuals, and digital touchpoints, we created experiences that invited audiences to step inside the worlds of these unique scents.
The Dandy
For The Dandy campaign we built a vibrant 1920s Art Deco world where bold, flat geometric shapes spring to life as playful 3D animations. This seamless shift from graphic to dimensional captures the Jazz Age’s glamour and energy, giving the fragrance a fresh, modern edge.
Racquets
For Penhaligon’s Racquets campaign, inspired by the world of tennis and Wimbledon, we explored playful collage and unexpected perspectives to capture the sport’s elegance and energy. Alongside this dynamic visual approach, we produced striking product photoshoots and crisp instructional videos, bringing the fragrance’s sporty sophistication to life across every touchpoint.
Our creative process blends imagination with craftsmanship, using a mix of techniques to bring ideas to life. From experimental collages and detailed 3D modeling to meticulously crafted miniatures and full-scale photoshoots, each method allows us to explore, refine, and realize the worlds behind Penhaligon’s fragrances with precision and flair.
Fragrance Profiling
Shaping the digital identity of Penhaligon’s fragrance profiling experience, crafting an online journey that goes beyond choosing a scent. We developed a set of distinct personality types and designed a nuanced personality quiz, built on a sophisticated matrix, to guide users toward their perfect fragrance match. The experience was styled in a vintage psychiatry aesthetic, with the charming ‘Mr. Penhaligon’ inviting users to share their thoughts from the comfort of his couch. Every element—from the tone of the questions to the visual cues—was carefully considered to reflect the brand’s heritage while creating an engaging, intuitive, and personalized experience for each visitor.
