Ford Money

Ford Money approached us with a problem - how to cut through in the stale and competitive savings landscape? They knew they couldn’t win with another typical financial ad, full of jargon and hard calls-to-action so we introduced them to our “hub-and-spoke” model: one intensive shoot that generates months of episodic content. Built around their new brand line “Saving is Living”, we flipped the usual banking narrative into a lifestyle-led campaign.

Instead of selling, we told stories, anchored in relatable characters (a dad figure for their core 55+ audience, and a daughter role to attract millennials), that subtly wove Ford Money into everyday moments. Over three days, we produced a huge library of assets: short-form episodic films, social-first video postcards, stills, and audio ads, totalling more than 80 deliverables optimised for digital channels.

It’s a brave, long-tail approach, embedding the brand into culture by showing, not telling, and making “Saving is Living” feel lived rather than advertised.