Leonardo Hotels
Creating the "If It Matters To You" Campaign
We teamed up with Leonardo Hotels to create an awareness campaign that speaks to business travellers and holiday-makers alike, across the UK and Ireland. With 110 properties across 10 countries, Leonardo Hotels was ready for fresh creativity to show the best side and put their name on the map.
Our two-day shoot in Bristol brought to life our relatable characters – all of whom were visiting the hotel for a big reason (like a graduation) and a small reason (like the delicious buffet breakfast). This approach made the hotels feel instantly practical and personal.
We delivered a versatile campaign spanning Video on Demand channels for Sky, 4-On demand and ITVx as well as YouTube ads, radio spots, and TikTok ads.
Our messaging end-line “If it matters to you, it matters to us” sums up Leonardo’s commitment to their guest experiences, joining our stories together. This campaign runs through summer and again in November, ensuring Leonardo Hotels stands out in a crowded market.
The result? A down-to-earth, fun yet friendly nationwide creative campaign that showcases Leonardo Hotels as the perfect stay for any occasion; whether you’re there for a big match or the dream bed… we won’t judge!.
