Sam Fresco

About Sam Fresco

Sam studied Creative Writing at Lancaster University with an eye on journalism, then talked his way into an internship at digital agency Clock. He worked up through marketing, new business and strategy, before co-founding SwipeStation, a click-and-collect drinks service for sports venues that cut bar service times from 54 seconds to 15. Within 18 months it went from idea to a £2.5m valuation, and the Guardian's Small Business Network named Sam its Leader of the Year 2014.

Sam joined Wildish & Co. as Strategy Director and became Managing Director in 2021. He's outspoken about the studio turning down work that clashes with its values, and believes a brand has to stand for something before anyone will buy into it. He leads the studio's positioning work and is regularly quoted in Creative Boom and Transform on projects such as Divine Chocolate's rebrand and Linq's brand identity. He is also co-founder of Notorious Nooch Co.

Why listen to Sam: founder experience recognised by the Guardian, quoted press on named projects, and podcast appearances (Digital Marketing Podcast, with Gabie). Strong fit for commercial and "how to choose an agency" content.

Sources: LinkedIn, Guardian: Leader of the Year 2014, SwipeStation, Crunchbase, Creative Boom on Linq, Transform on Divine, RocketReach