Divine Chocolate

Divine Chocolate, the pioneering Fairtrade chocolate brand co-owned by cocoa farmers, approached us to create a vibrant new identity that would honour their ethical roots while standing out on crowded supermarket shelves. We developed a comprehensive rebrand rooted in colour theory, using bold, joyful hues that immediately communicate the brand's positive impact and premium quality. Our illustration-led approach celebrates the human story behind every bar - from the Ghanaian farmers who co-own the company to the rich cocoa heritage that makes Divine special.

Custom illustrations bring warmth and personality to the packaging, creating an emotional connection that goes beyond typical chocolate branding. We introduced fresh typography that balances playfulness with sophistication, ensuring Divine feels both accessible and premium. The new brand strategy positions Divine not just as ethical chocolate, but as a celebration of flavour, fairness, and the power of doing business differently. Through thoughtful packaging design that showcases the illustrations and colour palette across their product range, we've created a cohesive brand experience that tells Divine's unique story at every touchpoint.

The result is packaging that not only looks beautiful but communicates the brand's values instantly - making it easy for conscious consumers to choose chocolate that tastes good and does good.