Linq

Linq approached us to create an identity for their revolutionary app that gives users complete control over intimate content sharing. Our challenge was to develop a brand that balanced security with approachability.

We developed a verbal identity centred on empowerment and control, with straightforward messaging like "Break a Linq instantly" and "You're always in control." The name "Linq" itself cleverly represents both connection and the digital security chain protecting shared content.

The visual identity features a bold red palette that bridges tech and dating app aesthetics, creating instant recognition in both worlds. This distinctive colour choice signals both passion and caution – perfect for an app dealing with intimate content security.

We designed a modern, clean logo that represents secure connection, supported by intuitive iconography for key app actions like creating, sharing, and breaking a Linq. The typography balances professional trust with friendly accessibility.