Bubble is an app-based childcare brand that provides busy modern parents with flexible childcare solutions at their fingertips.
Created by parents, for parents, it’s not just a babysitting agency – it’s a revolutionary marketplace that gives parents the ability to browse, book and pay for trusted childcare in minutes.
With its seamless interface, the app provides a simple and secure way for parents to connect with local babysitters and nannies – making it a popular service amongst young, working parents.
Bubble came to us with a solid existing brand, but with an appetite to create something fresh that really resonated with their target audience – millennial parents.
Having already grown the business to a decent size, Bubble’s new focus was on refreshing their identity and creating a complete brand world for all their channels.
The amazing Craig & Bridget created a new positioning for Bubble and we were tasked with everything else. From the brand identity, to rolling out the new guidelines across the company. It was our job to visualise the company’s ideas and provide thoughtful design concepts.
We worked closely with the senior team to develop their visual and verbal identity and create a unique brand and app that would stand out in the competitive childcare industry.
We re-imagined their brand from scratch, creating guidelines that included a new logo, colours, typeface, graphical elements and animation. We wanted something that felt tech-focused and trustworthy, while still being young and fun to appeal to the millennial target market.
“The project will make a massive difference in how the brand will be perceived. It’s more sophisticated and elegant than it was before. I’m sure it will do well once it’s launched.”
Much like child’s play – the new brand is constructed out of building blocks.
It utilises a variety of fun brand shapes and devices that can be used as bold, stand-alone elements, or fixed together to create an overall brand lock-up that makes a real impact.
This concept was designed with the theme of a children-orientated brand in mind, reflecting the colourful building blocks a child might play with, as well as the blocks of a busy lifestyle the parents lead.
The new brand helps to take Bubble from its start-up roots, and transform it into an established company that is ready to take on a competitive market. The client seemed pleased with the end result, and we’re looking forward to seeing where Bubble progresses in the future.
Creative Direction by Sam Chatwin
Strategy by Craig + Bridget
Photography by Hermione Hodgson
“Wildish & Co are creative, friendly, and approachable. They care about achieving results for their clients and customers. They want to make something that, when the partnership ends, the customer has something that meets their needs. They make things that actually work.”