Swizzels
That’s vegan. Didn’t ya know?
Industry
Strategy
Creative
Swizzels Matlow have been making sweets since 1928. Best known for the invention of childhood classics: Love Hearts, Drumstick, Parma Violets, Fizzers and Refreshers bars – their confectionary has been enjoyed around the world for generations.
To celebrate Veganuary, we were tasked with generating awareness of the existing ranges from that consumers might not have realised were already vegan-friendly. SO, we designed a scalable art direction that could be used across the range throughout the whole month.
Each sweet has its own unique history and nostalgia to it, so we endeavoured to incorporate each personality and tone of voice, whilst retaining a strong influence of the parent brand’s.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Jake – Creative Direction
Andy – Motion Design
Sam – Managing Director
CLIENT:
Swizzles Matlow
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