Penguin called upon us to stir up excitement for Jamie Oliver’s latest culinary venture, “5 Ingredients Mediterranean.” This is the third Jamie book we have launched for them and we were excited to get going.

There were a lot of hooks to centre in this integrated creative campaign; Jamie’s personality, the 5 structure, the fact it is 5 ingredients sequel and the mediterranean cuisine itself.

To convey all of this we landed on a stripped back and bold strategy that was rooted in the guidance and simplicity the book and Jamie offer:

This + This = That.

With Wildish & Co at the helm, the campaign served up a tasteful fusion of tradition and modernity, ready to inspire home cooks worldwide.

It takes a village.
Thanks to everyone involved in this project.


Harm – Brand Partner
Gabie – Campaign Strategy
Jake – Creative Direction
Lucy – Graphic Design
Andy – Motion Design
Sam – Managing Director


Penguin, London
Jamie Oliver’s Team, London

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