With pink pepper as sharp as a hairpin turn, pine smoother than leather and eucalyptus roaring over freshly cut grass: Penhaligon’s latest fragrance needed a launch campaign.

Wildish were called into action and we set about creating a playful brand world that referenced the inspiration source of the noses behind this fragrance – the golden age of British racing.

The final delivery culminated with posters, an interactive digital game, POS materials and a crowd pleasing online experience that jump started the release of this unique fragrance.


It takes a village.
Thanks to everyone involved in this project.


Steve – Creative Direction
Andy – Motion Design
Guy – Frontend Developer
Sam – Managing Director



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