Lifestyle Brand vs Product Brand: What Changes in the Brief
A product brand sells what it does. A lifestyle brand sells who you become. Here's how that changes the brief, and what to ask of your agency.
Gabie Shadbolt
Senior Strategist
Gabie leads brand and campaign strategy at Wildish & Co., turning research into ideas that make brands harder to ignore.
About Gabie Shadbolt
About Gabie Shadbolt
Gabie trained as a graphic designer at the University of the Arts London. She moved from design into strategy at Matrix, where she became Creative Strategy Lead.
She joined Wildish & Co. in 2022 and has shaped the strategy behind PensionBee's "Born to Retire" campaign, Ford Money and the Pastino rebrand. She's a regular voice in the design press, from Design Week's design/leader interview to Creative Boom pieces on AI and the year ahead, where her advice to brands was simple: don't be boring.
Latest posts by Gabie Shadbolt
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Marketing Is Dead.
Here's why anti-marketing and quiet branding are replacing volume-led strategy, and what it means for your brand.
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Bold Rebrand, Bigger Risk: What It Takes to Reposition a Brand Well
Bold rebrands can make a brand iconic or sink it in weeks. Here's what separates the two, and how one boutique branding agency keeps landing the win.