Brand strategy for brands done playing it safe.
Safe doesn't stand out
Most people think a branding project buys them a logo. What they're really paying for is the thinking that happens before anyone opens a design file. Because if the brand strategy is right, the creative becomes obvious.
Who this is for
This is for brands at a turning point. You've raised money or changed direction, and the story you started with no longer fits the business you're running. You ask five people on your team what you do and you'll get five answers.
Brand strategy fixes that. We define what you stand for, who you're for and why anyone should care, so the creative that follows becomes obvious. It works as its own project if you want the thinking done before you commit to a redesign, or if your in-house team is ready to take it from there.
If your positioning is already solid and it's the look that's lagging, our visual identity design service is the faster route. If you need both, our full branding process takes you from strategy through to launch.
What's included in a brand strategy project
Immersion ↓
We dig into your business, your brand category and your competitors, including the uncomfortable truths nobody has said out loud yet.
Interviews & workshops ↓
One-to-one conversations and working brand sessions with founders, leadership and the people closest to your customers.
Brand platform ↓
What you stand for as a brand, who you're for and why you're the better choice, written short enough that people will use it.
Messaging ↓
A brand messaging house that gives sales, marketing and product the same story, adapted for each audience.
Tone of voice ↓
Brand guidelines with real before-and-after examples, so anyone writing for the brand sounds like the brand.
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Latest thoughts
FAQs
What's included in a brand strategy project? ↓
Immersion in your business and category, stakeholder interviews or workshops, a brand platform, a messaging house and tone of voice guidelines. You finish with a clear position and the words to back it up, ready to brief a designer, an agency or your own team.
Do you offer brand strategy without a full rebrand? ↓
Yes. If you want the positioning and messaging sorted before you decide on a redesign, we run strategy as its own project. If it turns out the visuals need work too, our branding agency service covers both.
Do we need brand strategy before a visual identity? ↓
If you can't yet say what makes you different in a sentence, yes. A visual identity expresses a position, so designing before you have one usually means redesigning later. If your positioning is clear, go straight to visual identity.