Visual identities for brands impossible to ignore.
Safe doesn't stand out
If you've got a strategy, positioning, and a story, but none of it looks like anything yet. You need help building your visual identity.
Who this is for
This service is for the brands that already have their positioning nailed, through a previous rebrand, a founder's clear instinct, or work done elsewhere, and need the visual system built or rebuilt around it. If your strategy's solid but your visuals haven't caught up, this is a faster, narrower engagement than a full rebrand.
If you're not sure about your strategy, or if "the logo just needs a refresh" turns out to be the tip of a bigger problem, that's worth figuring out first, our full branding process starts earlier, with the thinking that visual identity is built on top of. Our blog post on rebrand or refresh is a good next read if you're weighing up which one you actually need.
What's included
Logo ↓
Logo design and a full mark system (primary, secondary, favicon, social).
Colours ↓
Colour palette, built for accessibility as well as impact.
Typography ↓
Typography, chosen for how it reads at billboard size and at 12px on a phone.
Images ↓
Photography and illustration style guidelines.
Guidelines ↓
A brand guidelines document your whole team, and every freelancer or agency you ever bring in after us, can actually use.
Start a project
Latest thoughts
FAQs
What's included in a visual identity project? ↓
Your logo and mark system, colour palette, typography, photography and illustration guidelines, and a brand guidelines document your whole team can use. It's the visual system built to express a strategy and positioning that's already in place.
Do you offer visual identity design without a full rebrand? ↓
Yes. If your brand strategy and positioning are solid and it's the visual system that needs work, we can run this as its own project, faster and narrower than a full rebrand. If you're not sure whether it's the visuals or the underlying strategy that needs attention, our branding agency service starts a stage earlier and covers both
How long does a visual identity project take? ↓
We've delivered full identity systems in as little as two weeks when the brief is tight and there's one clear decision-maker. Larger systems or multiple sub-brands take longer. Get in touch and we'll scope a realistic timeline for you.