Our top 5 campaign projects from 2021

It’s been another busy year for us at Wildish & Co. We’ve worked with some of our favourite brands, creating really fun and exciting campaigns that we’re super proud of.

From luxury fragrances to dating sites, cookbook launches and our very own nutritional yeast company – we hope you’ll indulge us for a few minutes while we take a look back at some of our best work from 2021.

 

Jamie Oliver – Together

Jamie Oliver’s latest cookbook, Together: Memorable Meals, Made Easy by Penguin Random House, was developed throughout the early stages of the pandemic during multiple lockdowns.

It’s an optimistic and celebratory book that aims to provide inspiration and recipe ideas for the special moments and celebrations that we’d all missed so much over the past couple of years and had been so looking forward to.

By creating a series of Facebook, Instagram, VOD and Pinterest ad sets, our focus was to reflect the moments and occasions of coming together, to inspire people to entertain their guests with minimal stress.

We wanted to reflect the structure of the book but also the feelings we’ve all missed out on over the past couple of years. It was fantastic to be part of the launch campaign of such a timely book.

Read the full case study.

L’Artisan Parfumer – La Botanique

L’Artisan Parfumeur is a French fragrance brand first established in 1976. Specialising in unusual fragrances, the perfume house pays tribute to the natural world with the freedom to express their own vision of nature.

The new La Botanique range was inspired by “nature at night” and celebrates the dreamlike world of nature by playfully spotlighting its late-night secrets. L’Artisan Parfumeur came to us earlier this year, looking for an immersive campaign page that would create a virtual journey through La Botanique’s unique universe.

Katie Scott was commissioned to illustrate the campaign, and we were tasked with bringing her beautiful designs to life – creating a world where octopuses float across the page and flowers unfold in front of you.

La Botanique was an important campaign for L’Artisan Parfumeur to showcase their new creative direction, so we really wanted to get it just right. We designed a beautifully bespoke website that puts mobile-users first and uses rich content experiences to make an impactful digital experience.

We used fun animations and careful transitions to bring Katie’s illustrations to life and make them move on the page. We channelled Katie’s playful style and imagination to create the enchanting animations in order to leave a lasting impression on L’Artisan Parfumeur’s customers.

Read the full case study.

Badoo – A Letter From

Badoo is a dating-focused social network that helps you find new people nearby who share your interests. It’s not just your average dating app though, it’s the largest social discovery network in the world.

Their new series, titled A Letter From… features members of the LGBTQIA+ community sharing first-hand accounts of their dating experiences, with a diverse range of videos telling their candid and personal stories.

The videos include a variety of mediums, each as unique as the subject they feature – so they needed a unique website to showcase them too. That’s where we came in.

We created a bold and colourful site with a big focus on video. The design was inspired by the LGBTQIA+ rainbow flag, and features the iconic Badoo branding and an interactive grid showcasing each Letter in all their glory.

In an effort to help unite voices across the globe and be accessible to more people, the website is available in three languages – English, French and Spanish.

We loved playing our part in this project and it was a big highlight of 2021 for us.

Read the full case study.

Penhaligon’s – Racquets

After our latest successful partnership on the Enchanted Garden campaign, Penhaligon’s came to us this year to help launch their latest fragrance, Racquets – inspired by the delights of sipping a summery gin & tonic whilst watching the tennis at Wimbledon.

The campaign required the same iconic vintage style synonymous with the brand, specifically drawing inspiration from classic Victorian imagery. We were also asked for tennis to feature heavily as a theme, to capture the sporty and summery feel we might associate with a day at the country club.

We delivered the full campaign from end-to-end, defining the art direction and creative, delivering the photoshoot, social media assets, a hero video campaign and a ‘rules & etiquette’ video. To go alongside this, we even created a Racquet game based on the arcade classic, Pong.

The end result was a seamless connection between the summery sport and a refreshing cocktail – just like the notes of the perfume.

Read the full case study.

Notorious Nooch Co.

We couldn’t talk about our best projects of 2021 without mentioning Nooch!

For over 30 years, the nutritional yeast market has stayed the same without innovation or development. With the rise of the vegan lifestyle movement, and more and more people opting for the dairy-free diet, it seemed high time that nutritional yeast had the glow-up it deserves.

We decided to challenge ourselves to give it its moment and bring it back into the spotlight by developing our own company – Notorious Nooch.

The Notorious Nooch company was founded on the idea that it could become everything the existing products were not – bold, inventive, innovative and fun, reflecting the way vegan’s really use nutritional yeast in this day and age.

We built Notorious Nooch from the ground-up, developing everything from the name, brand strategy, branding, photography and digital.

We created a cool brand with a real personality and tone of voice, giving it a fun, slightly nostalgic and a little bit hippie vibe. We released two great flavours – cheese and bacon – but we’re looking forward to watching our brand grow and increasing our product offering along the way.

Read the full case study and check out the Notorious Nooch website.

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