La Botanique by L’Artisan Parfumeur
L’Artisan Parfumeur is a French fragrance brand first established in 1976. Specialising in unusual fragrances, the perfume house pays tribute to the natural world with the freedom to express their own vision of nature.
The new La Botanique range is inspired by “nature at night” and features six fragrances with unexpected floral combinations – Obscuratio, Crepusculum Mirabile, Arcana Rosa, Venenum, Mirabilis, and Tenebrae.
Celebrating the dreamlike world of nature and playfully spotlighting its late-night secrets, each luxurious fragrance reveals the mysteries of after-hours flora that only awakens once night falls.
L’Artisan Parfumeur came to us looking for an immersive campaign page that would create a virtual journey through La Botanique’s unique universe.
Katie Scott was commissioned to illustrate the campaign, and we were tasked with bringing her beautiful designs to life – creating a world where octopuses float across the page and flowers unfold in front of you.
We designed a beautifully bespoke website that puts mobile-users first and uses rich content experiences to make an impactful digital experience.
We used fun animations and careful transitions to bring Katie’s illustrations to life and make them move on the page. We channelled Katie’s playful style and imagination to create the enchanting animations in order to leave a lasting impression on L’Artisan Parfumeur’s customers.
“My style is like a botanical textbook that you shouldn’t take too seriously!”
La Botanique was an important campaign for L’Artisan Parfumeur to showcase their new creative direction, so we really wanted to get it just right.
We purposely matched the animations to each fragrance, carefully considering the fragrance notes to establish what botanical “world” we were in for each one. This attention to detail allowed us to create a highly immersive brand experience that reflects the brand’s new creative direction beautifully.
Having wrapped up this project successfully, we’re already excited to be working on the next campaign with L’Artisan Parfumeur. Watch this space.
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