9 steps to creating amazing video content

By now, you should know all the reasons why you need a solid video content strategy , but how do you put your plans into action?

You might not have produced video campaigns before, but we all need to start somewhere. Luckily for you, we’ve done some of the hard work for you and come up with 9 easy steps to creating amazing video content.

  1. Keep it simple and natural

When you’re just getting started with video content, it’s a good idea to keep things simple. You don’t necessarily need highly produced videos to make an impact on social media. Sometimes the natural, off-the-cuff content gets the best engagement.

You don’t need to jump in with complicated editing techniques, expensive equipment and highly technical productions if you don’t want to. You can keep things simple and natural for now, and figure things out as you go.

  1. Try out different software

Whether you invest in professional video editing software, or you just use the free apps on your phone, it’s a good idea to test out different options and find what works best for you.

If you’re creating quick and easy videos for Instagram Stories or TikTok, you could probably get away with using inexpensive apps to stitch your clips together, or even creating your content directly on the platform. If you’re working on professional webinars and long form YouTube videos, you might want to try the pro stuff.

  1. Decide on your platforms

Choosing your platforms will largely depend on what type of content you want to create, and who your target audience is. TikTok has a reputation for being a Gen-Z platform, so if you want to target a younger demographic then this could be the place for you.

We always think it’s better to focus on one or two platforms and do them really well, than try to have a presence everywhere and struggle to keep up.

  1. Determine what sort of video content you’re going to create

This is where the fun really starts. What is the purpose of your video content strategy? Do you want to create educational videos? Product tutorials? Behind the scenes clips? Interviews with team members and influencers? Are you looking to entertain with your videos?

Ask yourself these questions and start jotting down some ideas. If you’re a clothing company, you might want to utilise influencers to create outfit or haul videos on TikTok. If you’re a food and drink brand, you might think about creating recipe Reels for Instagram. If you sell power tools, you could create YouTube tutorials talking your audience through simple DIY projects.

The opportunities are endless, so have some fun!

  1. Sort out the right gear and plan the production

If you’re getting really creative with your video production, you might need more professional camera equipment, but a simple smartphone may be enough to get started. Consider kitting it out with a few extras to really up the game, like a mini microphone wind muff to improve the audio, and a small tripod or gimbal to steady the shot.

You’ll also need to think about writing a script and recruiting influencers, actors or animators to get involved, too. You can make it as simple or as complicated as you like, but there will be plenty to think about when planning the production.

  1. Use captions and subtitles

It’s important to remember that lots of people watch videos on silent – while they’re on the bus, while they’re at work, even while hanging out with friends. Make sure you optimise your videos for silence using captions and subtitles, otherwise you could lose valuable views.

From an accessibility perspective, this simple consideration goes a long way to ensuring that everyone can enjoy your videos.

  1. Consider your customer journey

If you’re trying to sell products, consider how easy it is for your viewers to go from simply watching a video to making a purchase. The longer and more complex this journey is, the less likely your videos are going to convert views into actual sales.

Make the process as easy as possible, including direct links where possible and adding calls to action on every video. For YouTube, you can utilise the description box. For Instagram, you can use Stories and Highlights to provide links.

  1. Create a schedule and be consistent

Whether you decide to post your videos daily or on certain days of the week – try and keep it consistent. Your audience will come to expect content from you at certain times, so don’t disappoint!

  1. Schedule and promote your videos

A lot of hard work goes into producing your videos, so you want to make sure they’re seen by as many people as possible.

Once you’ve created your video, remember to schedule it into your social media calendar and promote it! Reply to people’s comments, share it on your other platforms, send it to friends – do whatever you can to help increase reach and engagement. In turn, the platforms should see that your video is gaining traction and they may start pushing it out to even more people.

If, after all that, you still think you’d rather leave the video production to the pros – that’s no problem. At Wildish & Co, we’re dab hands at creating video campaigns and we work with some of the best people in the biz to make unique and engaging content. Get in touch and let’s chat about your next video campaign.

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