Creative Inspiration Monthly – #9
Now that pubs, bars & restaurants are in full swing, we thought we’d take a look at some impressive branding that’s making us want to go out for food & drinks…
Rare Bird
First up is Rare Bird, a super cool rooftop bar in a few locations in the US. It’s quirky & bold, and would be perfect for the gram. The guys behind the branding, PDA Studios, have used some interesting typography and line illustrations to tie the brand together to make it modern & unique.
“This relaxed rooftop bar plays host to the lovely and the wild. Tufted with personality and uncaged spirits, this brand, like its patrons, are one of a kind.”
It’s a shame we can’t hop on a flight to the US right now…
See the full case study here
Folks
The guys at Guud Studio did a great job with Folks, a small fast-food restaurant in Barcelona.
“Its small but delicious menu offers 6 different home-made sandwiches including a vegan option and gluten-free bread. Ingredients are carefully selected and combined looking for international flavours within a local touch. The branding focuses on the feeling of a meeting-place for friends in a fresh, relaxed and a carefree atmosphere.” The branding is stripped back and simple, and is dominated by a strong red. The quirky illustrations, alongside the hand-drawn typography, really tie the brand together to make it cool and edgy, which makes the restaurant look like the relaxed & care-free environment it aspires to be.



Prospect Coffee Roasters
Prospect a family-owned speciality coffee roasting and retail company based in Ventura, California. They take an intentionally straightforward approach to sourcing their coffee, often partnering with small farms who pay a premium for coffee and reinvest into their land and neighbouring communities, which is great to see.
“To add dimension and tone we worked up a series of loose illustrations that eventually became a relaxed and welcoming thread throughout. They’re a kind of riff on how we imagine the Californian coffee experience. Pretty chill and super friendly.“ Alter are behind this design, they use some bold & interesting typefaces that stand out from the crowd. This alongside their chilled out illustrations gives the brand a laid-back feel, that totally reflects the vibes of California. We love it!



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Gen Z doesn’t mess around when it comes to brands. They can spot inauthenticity from a mile away, cancel you faster than you can say “how do you do, fellow kids,” and have zero patience for brands that don’t get it. But when you do get it right? When you understand their values, speak their … 7 Great Examples of Successful Rebrands for the Gen Z Market
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