Launching The Ultimate 'Hotel-at-Home' Experience

Every day, boutique B&Bs, spas and 5-star hotels such as The Ned, The Savoy, The Dorchester, The Connaught, Claridge’s, The Lanesborough and Nobu Ibiza choose Tradelinens – a highly regarded, ethical and established supplier of bed, bath and table linens boasting over 30 years’ experience.

But what happens when the hotel guests love their night’s sleep so much they want to buy the linen for themselves? 

Whilst Tradelinens was already well-loved in hospitality, we were tasked to create a completely fresh brand for homeowners, interior designers and industry insiders alike.

Tielle Love Luxury was born on the idea that the world’s finest hotels won’t settle for anything less than the best, so why should you? With a focus on sleeping well – wherever you are – the brand works with skilled practitioners to create ethical luxury and champion healthy sleep practices.  

We helped Tradelinens to create Tielle, an identity that reflected the same level of luxury, quality and style that you find in hotels for those who want it at home. 

Using the experience and craft that Tradelinens have spent 30 years perfecting, Tielle needed an equally strong brand with creative assets and a great e-commerce presence to bring the concept to life and drive sales.  

We’ve been a creative partner with Tielle Love Luxury since day one, not just creating their brand, content and tone of voice, but also helping them to define how they do it with a best-in-class e-commerce presence that’s already driven over a £1M+ of new product sales.

It’s the little things in life, such as the quality of your pillows and bed linen, that make a big difference to your day. Tielle cares about these small but mega-important details, and so do we at Wildish & Co! That’s why we’ve been able to enjoy playing a part in their success. 

For new business inquiries, please with Sam to discuss.

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