Penhaligon’s Enchanted Garden
British perfumery established in 1870, Penhaligon’s is a quintessentially British brand that prides itself on aromatic perfumes, refreshing aftershaves and theatrical gift sets for both men and women.
A real heritage brand, Penhaligon’s utilises a distinctive style and a whimsically British tone of voice to stand out in the luxury market.
Penhaligon’s approached us to create a Spring campaign to capture the shift in season, celebrating the floral scents at the heart of the product range.
We were asked to create an Enchanted Garden, a creative campaign designed to get their 250,000 strong audience excited and engaged.
The aim was to create content for the site and across social for a full campaign take-over, as well as an interactive online game and a gnome-based product shoot.
Enchanted Garden had to bring in the essence of spring without being restrictive. We wanted to use the cues of the season in a fun and inspiring way that people hadn’t seen before, yet a way that also felt inherently British and true to the Penhaligon’s world.
“Imagine stepping foot into a hidden garden, one where the wind itself whispered of the surrounding beauty, where clouds of flowers bloomed so beautifully, so perfectly that they seemed to hover among the birds and lean in to be kissed by the bees."
We created an identity for Enchanted Garden that felt weird and wonderful, whilst still in keeping with season. We pulled on the references from British gardens, using gnomes as our lead visual to build out an immersive world to play in.
And we took the campaign from screen to forest, holding a shoot in an incredible woodland forest in Devon, to capture nature at its wild and overgrown best.
To go alongside this, we also designed and built an interactive Enchanted Garden online game. Directed here from social, people could play to win prizes off their next shop – increasing time spent with the brand and boosting repeat traffic.
The Enchanted Garden game was a huge hit, with thousands of daily plays and prizes claimed.