Badoo: “A Letter From…”

Badoo is a dating-focused social network that helps you find new people nearby who share your interests. It’s not just your average dating app though, it’s the largest social discovery network in the world.

Believing that “happiness is better shared”, Badoo have been on a mission to provide the best technology for people to meet and connect.

Their new series, titled A Letter From… features members of the LGBTQIA+ community sharing first-hand accounts of their dating experiences, with a diverse range of videos telling their candid and personal stories.

With many years of experience giving them the insight to solve major challenges in the social discovery space, Badoo turned to the LGBTQIA+ community to find out more about their own challenges, and shine a light on them.

The joy in being who you are and celebrating it is something Badoo really wanted to champion across the A Letter From… series. So, they joined up with people from across the globe to create inspiring videos that they released to align with Pride Month.

The videos include a variety of mediums, each as unique as the subject they feature – so they needed a unique website to showcase them too.

That’s where we came in.

We created a bold and colourful site with a big focus (of course) on video. The design was inspired by the LGBTQIA+ rainbow flag, and features the iconic Badoo branding and an interactive grid showcasing each Letter in all their glory.

In an effort to help unite voices across the globe and be accessible to more people, the website is available in three languages – English, French and Spanish.

Queer people from all over the world have shared their stories of love, lust, hope, loss, companionship, longing – and the importance of feeling seen, dating with transparency, and the freedom to be yourself.

The Badoo videos are an absolute must-watch, both for those in the community and allies outside of it.

We loved playing our part in this project and we’re looking forward to seeing what Badoo does next.

As we face another year of cancelled, postponed or smaller scale Pride celebrations across the globe, the need for solidarity feels greater than ever. Pride is not just a season—it’s all year round.


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